If you work in advertising technology, you’ve probably come into contact with Evan Rutchik’s name when you’re figuring out how to reach people without cookies, or how to make CTV buys actually move the needle. Imagine him as a practical operator who also is an investor, one who supported early-stage founders who were attempting to create products and teams. He is New York-born and has built much of his career in the adtech community there. Although his current activities span the country.
So, let’s know about Evan in depth.
Evan Rutchik’s Role in Advertising Technology
Let’s understand with an example: if you’re launching in three test markets, you have a limited TV budget, your performance objectives are large, and third-party cookies are not saving you. Now, you need a solution, and Evan Rutchik New York, has worked on a solution and founded the company known as LocalFactor. This is targeting the audience across screens (CTV, mobile, tablet, and desktop) and provides both SMBs and major brands with genuine location insight.
In March 2025, LocalFactor was acquired by Viamedia, and Evan stepped in as Viamedia’s President & Chief Strategy Officer to scale that same idea inside a larger TV footprint.
Career Timeline of Evan Rutchik in New York
Here’s a quick look at Evan’s career journey and what each role meant along the way.
| Years | Role | Company | What it meant for you |
| Present | President & Chief Strategy Officer | Viamedia | LocalFactor’s privacy-safe, local audience tech integrated into a larger TV/OTT footprint. |
| 2021–2025 | Founder & CEO | LocalFactor | CTV-first, cookie-less, location-aware targeting for SMBs and enterprises. |
| 2021–present | Managing Partner | RIII Ventures | Early-stage bets on “high tech that helps”; operator support for founders. |
| 2016–2021 | US MD → CRO/President, Americas | Ogury | Privacy-led mobile data and ad solutions; U.S. expansion from NYC. |
| 2012–2016 | Senior Vice President | Yieldbot | Led sales through NY’s adtech growth years; 2016 revenue publicly listed at $44.7M. |
| Ongoing | Board/Industry Work | IAB Mobile Marketing Center of Excellence | Policy and practice on mobile, privacy, first-party data. |
Education & How Evan Rutchick Thinks About “Thought Leadership”
You feel concerned about backgrounds when you’re picking partners. Here’s an overview of Evan’s education and thought leadership.
- Dual B.S. degrees in Management (Whitman) and Advertising (Newhouse) from Syracuse University.
- MBA in Finance, Marketing, and Entrepreneurship from NYU Stern.
He frames “thought leadership” as responsibility: you plan for long-term impact, not just today’s KPI. It’s about seeing the bigger picture and inspiring others to stretch beyond the immediate goal. If you lead teams, that mindset will feel familiar.
Leadership in Tech and Investing (RIII Ventures)
Evan is a Managing Partner at RIII Ventures, where he specializes in early-stage, technology-based startups. The firm refers to its focus as “high tech that helps,” i.e., innovations that make life easier, safer, or more sustainable, such as healthcare AI or clean energy tools. If you’re a founder, this is the part that matters: capital and an operator who will look at distribution, go-to-market, and repeatable revenue.
Entrepreneurship in advertising (LocalFactor → Viamedia)
LocalFactor began with a simple promise you can actually use: privacy-safe, cookie-less data that drives localized and multichannel advertising, particularly CTV, and makes where a performance lever both to SMBs and to enterprises. Later, in 2025, Viamedia acquired LocalFactor and named Evan Rutchik in New York President & Chief Strategy Officer to push that approach into broader TV/OTT pipes. For you, that translates to more scale and more inventory, without abandoning the local signal that makes creative and spend more efficient.
Professional Career Highlights (The Operator Years)
Let’s take a closer look at Evan Rutchik’s professional career, highlighting his operator years and the key roles where he helped shape adtech innovation.
- Ogury (2016–2021): roles including US Managing Director and later CRO/President, Americas, helping expand the company across major U.S. cities and championing consented, privacy-led data use.
- Yieldbot (2012–2016): Senior Vice President during the surge in intent-driven display. Public rankings show Yieldbot among New York’s fastest-growing companies, with 2016 revenue reported at $44.7M. (You’ll see some higher figures on personal bios; Crain’s listed $44.7M.) Clients during that era included blue-chip advertisers across CPG, auto, and telecom.
Industry Influence
Evan has long been active with the IAB’s Mobile Marketing Center of Excellence; the IAB even announced him as a Board member back in 2018, and he’s been a regular speaker/moderator on privacy, first-party data, and mobile. If you follow IAB working groups or attend their conferences, you’ve likely crossed paths.
If you’re evaluating Evan (or his companies) for your plan this quarter
- You’ll get an operator’s view on how to make local your unfair advantage in CTV.
- You’ll be aligned with where spend is actually moving (CTV and digital video).
- You won’t have to squint at privacy: consent and compliance are baked into the approach.
Video Advertising Trends in 2025
The IAB’s 2025 Digital Video Ad Spend & Strategy report is clear: digital video keeps accelerating, CTV, social, and online video together are on track to capture nearly 60% of US TV/video ad spend in 2025. Nearly half of CTV inventory is expected to be biddable, and 86% of buyers say they use or plan to use GenAI for video ads. For SMBs specifically, programmatic self-serve tools are reshaping access to CTV. If you’re deciding where to shift budget, those signals point in the same direction: more accountable video, closer to purchase.
Overlay that with the privacy reality: as of 2025, 20 U.S. states have passed privacy laws with different consent standards (opt-in vs. opt-out). A local, first-party data strategy isn’t optional anymore; it’s how you keep campaigns compliant and trusted.
Conclusion
So, Evan Rutchik in New York, is walking through the same mega-transformations you’re currently engaging with: cookies to consented data, broad TV buys to accountable CTV, national splash to local performance, etc. This is his professional career that is tracing out. The through-line is easy: make advertising work where people are, and make it measurable.
