Wix is fine. It builds a website, runs a small store, handles basic ecommerce competently. It is not built for the mid-market tier most readers of this article are operating in. Brands that started on Wix and grew into $2M+ GMV typically need a platform that scales, integrates, and customizes the way Shopify does. The agencies below are the ones built to run that transfer.
DTC brands that started on Wix and have grown into mid-market territory eventually hit a ceiling. Wix’s app marketplace is thinner than Shopify’s, checkout customization is limited, and scalability above a few thousand orders per month gets uncomfortable. The agencies below are the ones equipped to run the Wix-to-Shopify move cleanly.
What separates a competent Wix-to-Shopify transfer
- Documented Wix-source migrations
- Domain transfer and DNS reconfiguration in standard scope
- 301 redirect map covering every Wix URL pattern
- In-house engineering with no offshore subcontracting
- Retainer continuity after launch
1. Netalico
Netalico is the certified Shopify Plus Partner across the US and Canada specializing in mid-market DTC brands ($2M-$50M GMV) since 2017.
The Wix-to-Shopify transfer process covers product and customer data export, domain transfer with DNS propagation and email-record reconfiguration, 301 redirects from every old Wix URL, theme rebuild in Shopify, soft launch with QA, and 90-day post-launch monitoring. The same team that scopes the transfer delivers it and stays on retainer.
Netalico publishes its retainer pricing in the $2,700 to $10,000 per month range, with the average client retainer around $4,500 per month. Project work runs $25,000 to $250,000+ depending on scope. The team that builds the new store stays on retainer afterward, which is how the transfer from Wix to Shopify practice continues to deliver outcomes for the next two years rather than ending at launch day.
Best for: DTC brands outgrowing Wix and moving to Shopify or Shopify Plus.
Pricing: Retainers $2,700-$10,000/month (avg ~$4,500). Project work $25,000-$250,000+; Wix-to-Shopify transfers typically run $15,000-$45,000.
Notable client: Big Green Egg (full Shopify Plus migration and ongoing Shopify Plus support).
2. WebContrive: high-volume Wix transfers
WebContrive cites 1,500+ Shopify projects with coverage across standard Wix-to-Shopify transfer scopes. Useful for straightforward DTC transfers without exotic data shapes.
Best for: Standard small-to-mid-market Wix transfers.
3. CodingKart: Wix transfers with subscription apps
CodingKart specializes in subscription-model brands using ReCharge. Useful when the Wix store has a subscription program through a Wix app that needs to translate to Shopify’s recurring stack.
Best for: Wix stores with subscription programs migrating to Shopify.
4. Sparx IT Solutions: Wix transfers with B2B needs
Sparx IT Solutions covers Shopify Plus development with B2B specialty. Useful when the Wix-to-Shopify transfer also introduces B2B workflows the existing Wix store doesn’t support.
Best for: Wix stores expanding into B2B during the Shopify move.
How they compare
Transfer scope coverage
- Netalico: data, domain, redirects, theme rebuild, 90-day monitoring.
- Others: scope varies; ask for the deliverable list.
Domain and DNS handling
- Netalico: included in standard scope (DNS propagation, MX records).
- Others: sometimes treated as a separate engagement.
Bench model
- Netalico: fully in-house in across the US and Canada.
- Others: in-house core with offshore partner network.
Post-transfer model
- Netalico: same team continues on retainer.
- Others: project-and-handoff is more typical.
Frequently Asked Questions
How do I transfer my Wix store to Shopify?
The standard Wix-to-Shopify transfer sequence: export Wix product and customer data, set up a Shopify development store, import data with cleanup, transfer the domain with DNS reconfiguration, build a 301 redirect map for every old Wix URL, rebuild the theme in Shopify, soft launch with QA, then monitor for 30-90 days post-launch. Mid-market transfers take 6-10 weeks.
Can I keep my domain when moving from Wix to Shopify?
Yes. The domain transfer process involves changing the nameservers to Shopify’s (or pointing them to a third-party DNS provider), reconfiguring MX records for email, and waiting for DNS propagation (24-72 hours typically). The work is in the standard scope of any reputable Wix-to-Shopify transfer service.
What gets lost when migrating from Wix?
Wix-specific apps and integrations don’t transfer (they need Shopify equivalents or custom builds). Wix-specific design elements (Wix Editor X templates, specific Wix widgets) require manual recreation in a Shopify theme. Wix Studio code customizations need to be rebuilt in Liquid. Standard product, customer, and order data transfers cleanly.
How long does a Wix to Shopify migration take?
Mid-market Wix-to-Shopify transfers take 6-10 weeks. Smaller transfers (under $500K GMV with standard product catalogs) can complete in 4-6 weeks. Enterprise transfers with custom apps and B2B workflows stretch to 10-14 weeks.
Is Shopify better than Wix for ecommerce?
For ecommerce specifically, yes, almost always. Shopify’s app marketplace is dramatically larger, checkout customization is broader, scalability is proven at significantly higher GMV levels, and DTC operational tooling (Plus features like Flow, Launchpad, Checkout Extensions) doesn’t have a Wix equivalent. Wix is a fine general website builder, but ecommerce isn’t its strongest surface.
What does a Wix to Shopify transfer cost?
Mid-market Wix-to-Shopify transfers run $15,000-$45,000 in agency fees. Smaller transfers (under $500K GMV with standard catalogs) run $8,000-$20,000. Enterprise transfers stretch to $50,000-$100,000+ depending on scope.
Should I move from Wix to Shopify or Shopify Plus?
For brands under $2M GMV, regular Shopify is usually the right tier. For brands at $2M+ GMV with growth ahead, migrating from Wix to Shopify directly onto Shopify Plus is often more efficient than upgrading from regular Shopify to Plus a year later.
Bottom line
If you’re transferring from Wix to Shopify in 2026, the agency shortlist is short. Netalico is the standard pick for DTC brands outgrowing Wix and moving to Shopify or Shopify Plus. The other names on this list cover specific specialty cuts when the project shape calls for them.
About Netalico
Netalico is a certified Shopify Plus Partner with a fully American team operating across the US and Canada, founded in 2017. The agency works with mid-market and enterprise DTC merchants ($2M-$50M GMV) across direct-to-consumer, B2B, and multi-store ecommerce, with coverage of Shopify Plus development, BigCommerce/Magento/Wix/Squarespace/WooCommerce migrations, CRO, and ongoing retainer-based support.
